How to Find the Right Brand Photographer To Get Amazing Brand Photos

Branding Photoshoot

July 7, 2022

Branding photos are so important for any business, and the right brand photographer can make or break your branding photography experience. Quality brand photos are a great way to show off the personality of your business and the quality of your products or services, while also establishing trust with potential customers.

However, there are many brand photographers out there to choose from—even just the San Antonio area alone has dozens that you could work with! With photographers ranging in experience levels, price, stylistic differences and more…how do you know who is right for you and your business?

This blog post will take you through five questions to consider as you find and choose the brand photographer best suited for your fabulous branding photos based on your business needs!

Do I Like The Brand Photographer’s Style?

One woman holding a camera while a second woman signs a piece of paper.

What is the style of photography you are looking for in your branding photos? This question can feel daunting for those unfamiliar with the different styles of photography, but the answer can truly be as simple as just answering the question, ‘what kinds of photos will fit with my brand?’ 

For example, I love capturing natural light as much as possible but when necessary I use pops of artificial light. If that isn’t something that aligns with your brand, then you might be best suited with a photographer who specializes in only studio lighting. These images will have a different feel to them, so it’s important to know your brand and what type of photography will best suit it.

If your brand has a light, bright aesthetic then choosing a brand photographer that showcases a lot of bright images will serve you well as they are more likely to use the same lighting as you prefer. Likewise, if you prefer dark, moody settings, then choosing someone who shoots and edits in that style will likewise complement your brand best.

(Bonus tip: if you’re not sure what type of photographer to choose, search “photographer styles” or “branding photos” on Google or Pinterest and take note of which ones pop up that catch your eye and align the most with your brand.)

Does This Brand Photographer Fit In My Budget?

An arranged tray of work materials including pens, AirPods, and tape, all organized neatly by compartment.

How much money do you have in mind to spend on your branding photos? Prices vary greatly from photographer to photographer. You can find photographers that will work with a smaller budget of a few hundred dollars and you can find others who charge thousands of dollars for their services.

Common things that can factor into the price include the photographer’s experience, the length of shoot time and/or location of the shoot, the number of photos taken and editing being done on them, among other factors. It’s important to know what your budget range is and what you really want to get out of your photo shoot so you have a better sense of how you can meet in the middle between your expectations and your budget to choose the best photographer for your business.

Does This Brand Photographer Offer The Right Photo Package For Me?

The women of Babes Support Babes posed in front of the brand photographer, seated on stairs smiling at each other.

As alluded to in the previous section, you will also want to choose a photographer that can meet your needs in terms of the amount of images and the pricing structure for those images.

Some photographers will have you purchase photos individually and others will have you choose a package. The ‘right’ answer here truly depends on your business, how many images you need, and if you’d rather have the photographer choose them or choose them yourself.

For example, you may elect to pay a flat fee for 25, 75, 100 etc. images all packaged together for your use, or you may choose to take the opportunity to see all the available images then pay for only the ones you like.

If you’re only needing a few specific images, such as team headshots, then picking and choosing may serve you well; but if you’re looking for a full brand storytelling experience, then a package of many images may serve you best!

Will My Brand Photographer Have A Photo Shoot Plan?

A woman dressed in business casual clothes marking a date on her planner.

In order for a photo shoot to be successful, it is important to work with your photographer to pick the location, your outfits, and the types of shots beforehand. I recommend choosing a photographer that will take the time to learn about your brand by asking you questions through a questionnaire and/or strategy call. In my opinion, I believe it is important for the photographer to know your business’ mission, your ideal client and so much more. 

Further, it is critical for the photographer to understand your vision so a Pinterest board for visual inspiration is a great idea to communicate your vision to them! This will give your photographer a good understanding of the types and style of shots you want to have at the end of your time with them.

Do I Mesh With The Brand Photographer’s Personality?

Women sitting around a table clinking champagne glasses.

This is more important than you’d think! At the end of the day, you’re going to be spending at least a couple hours with this person, and they will be on location with you directing your every move. They’ll have a lot of control of what type of photos are taken and how they look, so make sure you feel comfortable with them! Ask questions, talk about their style, and communicate your expectations before booking because clear communication will help you have a successful shoot.

A great brand photographer can help you tell your brand story and elevate it with high-quality, impactful branding photos. I have worked with a variety of businesses to create customer-centered photography that tells their unique stories in an authentic way.

If you’re a San Antonio-based business and you’d like more information about a branding photo experience with Brittany Paul Photography, send me a note through this contact form.

Brand photographer Brittany Paul wearing an all-white outfit, posed smiling in a white studio.

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