Quality Content for Social Media To Grow Your Business

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November 11, 2021

Show up with quality social media content to connect with your ideal client.

Business owner talking to client on the phone; a perfect example of how you can showcase what you do through your social media content.
Love this action shot of Liza from Align with Liza.

We’ve all heard this phrase so many times: show up with consistent social media content to connect with your ideal client. We all know it’s true—but why is it so hard to do?

Believe me, I’ve been there. I know the struggle of trying to balance fulfilling your client work or customer orders and showing up in your own marketing channels as well.

That’s why I created a free social media content planning guide to help make it a little easier to show up in your business (and keep reading for a few other favorite tips of mine!).

As you plan how you’ll connect with your target audience on social media, it can feel overwhelming and sometimes hard to tell if you’re even approaching it the right way.

As you create your content plan, here are a few tips that help me show up on social media most authentically and effectively for my business:

Know who you’re talking to on social media.

Even before you type a single caption, answer these questions:

  • Who are you showing up for?
  • Who is your ideal customer?
  • What do they like and dislike?
  • Where do they spend their time?
  • What are the pain points in their business and how will you solve those for them?

Knowing exactly who you are writing to will make it so much easier to get your ideas out and create content that truly resonates with your target audience.

Christine and her friend dancing; Christine is the queen of showing up personally in her social media content!

Write as if you’re talking to a friend.

Christine, my dear friend and the founder of Babes Support Babes, gives the advice to write as if you are talking to your friend.

Be authentic, lighthearted or go deep—just like you would with a friend. This piece of knowledge has really helped empower me to just be myself while I write out content.

Practice makes perfect.

Yoga in the park, breathing, peace
Inbalancesa instructor practicing yoga in the park.

As a Literacy Specialist, I know that writing can be a challenge for many people—both children and adults. Writer’s block, lack of confidence, and grammar woes are all so real. I am here to say don’t let this stop you

With practice will come ease and confidence! Commit to writing (block it out on your schedule if you need to!) 2-3 times per week so you can build your confidence through practice.

When writing out content, think about what sounds the most catchy, clear and concise, and you will soon find those ideas showing up on your paper (or screen) and transforming into killer social media posts or blogs.

Also, remember that more isn’t always better. You absolutely have permission to keep it short and sweet. Just make sure you add in your unique voice and it actually sounds like how you would communicate! People connect with real people—so the more your content sounds like you, the more your readers will resonate with your content.

Use my go-to social media content checklist.

woman writing on ipad with camera on desk
I love to use checklists in my business.

Once you know who you’re talking to, writing as if you’re talking to a friend, and going for it with confidence, you’ll want to refer to the checklist below to make sure your writing always has these three essential things.

  1. Your hook. This is what draws in peoples’ attention to make them stop and read more.
  2. The core information. This section is where you get into the good stuff. Share more information, teach a lesson, or whatever the purpose of this piece of content is.
  3. Call to action. Tell them what to do next! Do you want them to comment, share, or head to the link in your bio? People love to have a next step to connect, so go ahead and be bossy for a second because they don’t know what to do if you don’t tell them!

Let your creativity flow.

Brain dump your ideas as much as you can. Sit down and write down every idea you can possibly think of without ruling anything out or saying they’re dumb ideas. You’d be surprised how much great content you can generate when you let your brain flow freely!

When inspiration strikes, grab a pen and paper or your phone as quickly as you can and write your heart out. Don’t worry about anything but getting the ideas out on paper or on your screen. Grammar, voice and flow of writing can later! 

Last but not least, my most important piece of advice would be to just go for it! You won’t become better unless you hit publish on your ideas. Even if you feel silly trying something new or something that’s not in your areas of strength, I promise others will think you are brave for putting yourself out there!


I hope these tips help inspire creativity and make you feel empowered as you set out to create some killer content for your business. Don’t forget to download my free content planning guide to help you in the process!

group of women throwing balloons in the air

Business owners cheering with a drink

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